Founder: Sallie Krawcheck
Sallie decided to launch Ellevest when she realized that because the investing industry had been built by and was primarily run by men, it was also built for men, and not for women. Sallie hypothesized that this was the reason why women often did not fully achieve their financial goals, so she set out to create a financial services company designed specifically for women. She found that women often have different career trajectories, goals, lifespans, etc. than their male counterparts and, in fact, invest less - only 32 cents for every dollar invested by men. It is her life's mission to unleash women's financial power and help them take control of their financial futures.
Ellevest is a digital investment platform that helps women prioritize their specific investment wants and needs. Customers can sign up for a membership starting at $1 / month with no minimums, no barriers, and no hidden fees. The idea is that investing now, no matter how little, helps build future wealth, putting money and power in the hands of more women. The company also offers banking, retirement, coaching, and wealth mgmt.
“Money is power. Money is independence. Money is ‘take your frigging hand off my leg.'" - Sallie
Sources: Medium, Fortune, Style Salute, Business Insider, Ellevest website