Founders: Hilary Quartner, Nina Mullen, and Lily Galef
The idea for Hilma formed when Lily was coming down with a cold and Nina gave her some Emergen-C. They noticed that the product was full of sugars and dyes with bright pink, outdated packaging, which was very unlike their food, skincare, and cleaning products. They took this discovery to Hilary, who had experience in the natural products and consumer space, and the three started digging into this newfound gap in the market. They found that there were a lot of factors in the way of consumers easily accessing, understanding, and trusting natural options in their medicine cabinet, so they set out to build a brand completely focused on the intersection of effective yet clean remedies.
Hilma has a line of scientifically-backed, accessible, natural remedies bridging the gap between legacy consumer health brands and traditional herbal brands. The company has created a new product category, Clinical Herbal, through its intense focus on both clean labels and scientific rigor. Hilma seeks to take the guesswork out of natural remedies by creating products that are solution-oriented, allowing consumers to no longer have to do extensive research to find a natural solution that's right for them. The company also only uses ingredients that are clinically studied and takes an additional step of running clinical studies on each formulation. Hilma currently offers immune support, upset stomach relief, indoor / outdoor support, tension relief, gas relief, respiratory support, and more!
"Talk to people who don’t agree with you: this is a great piece of advice in both business and everyday life. It only strengthens your business to understand criticism and use it to improve." - Nina
Sources: Standard Dose, AP News, Medium, Hilma website